I helped Irie with their product photography ahead of their launch! Myself and the founder Teresa bounced pinterest boards back and forth to really get an idea of what we wanted these photos to represent. We pulled some keywords to focus on: eccentric, individuality, unique, free spirit and unconventional.
I wanted these photos to have unique and quirky styling with the use of striking shadows. I also made sure I provided a range of crops for the website, mainly focusing on landscape and square crops.
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